5.29.2011

Promoting News About Your Projects on Facebook

These 8 essential tricks for publicists using Facebook can be applied by independent producers promoting their own projects.  Of course, you have to modify the advice below to tailor it to your own unique project's requirements but as we used to say in the Marine Corps, just "adapt and overcome."

  1. Thursday is the best day of the week to get the most visibility for a Facebook post.
  2. Release major stories in the early morning.  If you post between 11 a.m. to 4 p.m. EST, you risk your content getting pushed down by news feeds and other traffic.
  3. When sharing stories, include the full link on Facebook — that’s 300 percent more likely to get clicked on than any shortened address.
  4. Use both the like and send Facebook buttons on your site.
  5. Want the secret behind making it into your friends’ “top news” feed? It’s based on an algorithm known as Edge Rank. Use words like “today,” and “limited-time only,” to increase its Edge Rank.
  6. According to a recent study from Pew Research Center’s Project for Excellence in Journalism, Facebook is among the leading drivers of traffic to 21 news web sites. So when sharing a good media story, don’t forget to leverage the leading social network.
  7. Want to know which words are most “shareable” on Facebook? Try words like “best,” “most,” and those that explain, such as “why,” and “how.”
  8. Facebook may be a better platform for making a video go viral than other social media platforms, probably because the site makes it easy to embed multimedia content into a post.

5.25.2011

Monetizing your Project with Marketing Opportunities

Licensing can be lucrative for your film, web or television project if you think ahead.  Whether you are in development or already distributing your project THINK OF WAYS TO GROW YOUR PROJECT'S BRAND.  Below is a list of market opportunities that will grow your project's brand and lead to profit opportunities:
  1. Streaming deals (Netflix, Hulu, etc.)
  2. Electronic Sell-Throughs (iTunes, Amazon, X-box)
  3. Mobile phone apps
  4. Mobile devices
  5. DVD distribution
  6. Merchandising
  7. Ancillary territories (military installations, airplanes, cruise lines, etc.)
  8. International outlets based on 1-7
Some opportunities are more viable for your project than others so it is key to recognize which ones in your strategy.  However, no project you plan to make money off of should be produced without considering ALL of the above profit opportunities.

5.16.2011

The Ten Factors to a Successful Film

Ted Hope's blog posting, IndieFilmFinanceModelV2011.1 : The Ten Factors, summarizes the 10 factors to making a "successful" movie in 2011.  I don't believe in formulas per se that can guarantee success. There are tons of movies that follow the "formula" and tank financially and critically and tons that don't follow the "formula" and succeed.  Still, there is value in considering Ted's very succint list since, at the least, you can position your film to better make it's money back if you consider the factors:
  1. Price point / negative cost below $5M;
  2. “Estimated” Foreign Value at 80% or higher  of negative costs;
  3. Track record of collaborators in US Acquisition market to project 25% of negative costs;
  4. Utilization of Soft Money/Tax Benefits as revenue — not enhancement;
  5. Manufacture desire: inject freshness & an ability to cut through the noise;
  6. Predetermined & Accessible Audience;
  7. Aura Of Inevitability= Polished Script+Show Reel or Look Book + _________?
  8. Urgency of the deal;
  9. Something old (proven genre)
  10. Something new (fresh scent).
Now... as he asked, "What does this all add up to?  Is there a formula we can use?"
Here's my take:

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