5.25.2011

Monetizing your Project with Marketing Opportunities

Licensing can be lucrative for your film, web or television project if you think ahead.  Whether you are in development or already distributing your project THINK OF WAYS TO GROW YOUR PROJECT'S BRAND.  Below is a list of market opportunities that will grow your project's brand and lead to profit opportunities:
  1. Streaming deals (Netflix, Hulu, etc.)
  2. Electronic Sell-Throughs (iTunes, Amazon, X-box)
  3. Mobile phone apps
  4. Mobile devices
  5. DVD distribution
  6. Merchandising
  7. Ancillary territories (military installations, airplanes, cruise lines, etc.)
  8. International outlets based on 1-7
Some opportunities are more viable for your project than others so it is key to recognize which ones in your strategy.  However, no project you plan to make money off of should be produced without considering ALL of the above profit opportunities.

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